Pictured: Local Channel Representatives Bobby Long and Glenn Dye present Channeling Good grant to Appomattox FFA Alumni President Mary Beth Primm and FFA Advisor Ed McCann.

Local Channel SeedPro representatives Glenn Dye of Appomattox and Bobby Long of Brookneal recently directed a $4,000.00 Channeling Good donation to the Appomattox FFA Alumni Association, Inc. The Appomattox FFA Alumni will use the funds to help pay for the cost of the Appomattox FFA Alumni Agricultural Complex building project on the Land Laboratory beside Appomattox County High School.

“We are incredibly grateful to Channel Seed for their generous $4,000 contribution to the Build a Barn campaign,” said Mary Beth Primm, President of the Appomattox FFA Alumni. “This donation is a powerful investment in the future of agricultural education in our community. Support like this allows us to provide hands-on learning opportunities, develop student leadership, and move one step closer to making the agricultural complex a reality. We’re proud to have Channel Seed as a partner in this important work.”

Since 2021, Channeling Good has been dedicated to giving back to organizations that enhance farmers lives and strengthen rural communities. The initiative first started as a way to serve the communities of Mt. Vernon and Lisbon, Iowa who were affected by the devastating derecho storms that impacted Iowa in 2020. After seeing the impact of serving those communities, the Channel brand made the decision to expand the initiative to local communities across rural America. In 2025, Channel have given $175,000 to organization across rural America.

In March, Channel SeedPros nominated local nonprofits in their area for a chance to receive a donation from Channeling Good. Channel SeedPros across the country have directed donations to youth agriculture programs, emergency response organizations, schools, food banks and many more organizations that are dedicated to the success and preservation of rural America. “At Channel, service has always been at the heart of everything we do. We are honored to partner with local nonprofits organizations across the country who are truly making a difference in their local communities. Our hope is that these funds can produce a lasting impact across rural America for years and generations to come,” said Jenna Maltbie, Channel Brand Manager.